"Authors must respect and demand the work of good editors and support the publishing industry, precisely by resisting the temptation to "go it alone" in the long tail. In return, publishing houses must take the risk on the long term; supporting writers over years and books, it is only then that books of the standard we have seen in the last half-century can continue to come into being."
Basically, Morrison's saying that the newer generations' expectation of free content has lead to the demise of the midlist author, the destruction of advances, the music and film industries (and the even the porn industry). The economic model for free content just isn't there. Meantime, it's the merchandisers making all the money--and those who "monetize" the data we generate everytime we point and click...
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